It is hard not to fall for Zambia. Its core is safari. Whatever you are looking for from a safari, Zambia will be able to offer it. Take a guided bush walk for three days tracking game in South Luangwa. Sun yourself by the banks of the Lower Zambezi by day and search for big game at sunrise and sunset. Take to the river by kayak, by canoe or by boat. Paddle yourself or be paddled.  Or just drive, with a guide who loves his job and truly tracks the wildlife, without the need for a walkie talkie. And look out for the Big Five. The game viewing here is prolific, with huge herds of elephant, buffalo and great large lion prides. And then go fishing. Or sit around the campfire. Or head to the waterhole and sit and wait for the animals to put on a show.

Diverse landscapes include the Luangwa valley where sightings of the big cats are among the best in Africa, the fertile valley ecosystem around the Lower Zambezi National Park and of course the mighty Victoria Falls, the largest waterfall in the world offering a wide range of adventure activities including microlight flights, white water rafting, bungee jumping and elephant riding. There is a well established network of small safari lodges and bush camps (most of which are owner run) that offer an authentic bush experience and ensure that Zambia offers arguably the best value for a complete safari holiday experience.